Invisible

This project challenged me to develop and create a visual campaign to raise awareness of poverty in the United States.  My ultimate campaign goal was to make the poverty in the U.S. visible when it is so often “invisible” to our society. I utilized a primarily black-and-white color scheme to create a somber mood, and I used a green accent to add contrast and energy. I wanted all collateral to point back to the main theme while also giving my audience the means to get involved through the url. My campaign educates viewers and engages them through visuals and text. It challenges them to get involved in raising awareness of poverty. All collateral is cohesive and unified, and each invites the audience to get involved.