WeShouldGo is a group travel company that seeks to make travel planning as smooth and simple as possible. For their brand, they wanted it to feel grounded and trendy, yet inviting to travelers of all backgrounds. They also wanted to keep an adventurous feel throughout the brand.
Client: WeShouldGo
Date: Fall 2026
The use of neutrals with pops of green and rust established that grounded feel with an adventurous streak. The website features a travel personality quiz, pin map, articles, trip templates, and more. The brand extends to every part of the site. They also wanted their social media to reflect their brand as well to create consistency.
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