Cool Beans

Cool Beans is a cold brew coffee brand created for those who want to feel like a cool kid. The simple branding and witty remarks are perfect for the coffee lovers out there. From research to execution, I built this brand through moodboards and competitor research. I wanted to create a coffee brand that doesn’t feel “snobby” but feels accessible to everyone even if coffee isn’t really your thing. I wanted it to be a fun coffee drink to make you feel cool. It’s truly your “daily dose of awesome.”