Force

In this project, I began with the characters “F” and “4” and built a logo and brand identity from there. I wanted to keep the logo simple and versatile. After researching potential industries, I decided the snowboard industry best fit my logo. From there, I created signatures and experimented with color. I wanted to use a color that conveyed energy and “force.” I also wanted sleek type that felt active. After establishing the system, I implemented my design across multiple mediums. FORCE Snowboards is an active, innovative brand that welcomes the daredevils and adventurers.